When designing the logo mark, we tried to avoid direct straightforward references. The recognizable images in the mark are communicated through stylized forms and elicit more than one association. As a result, a new symbol with multi-meaning content appeared, where one can recognize women's nails, or a heart, or a tulip simultaneously.

In the name of the manicure center one can recognize word play: Daily Nails – Daily News, therefore serif has been selected as the corporate font; it resembles a newspaper font but is distinguished by lightness, thin lines, elegance, and womanliness. The font is in line with the current design trends of the fashion industry, as well as the leading perfume and cosmetics companies.