Umnazia is the interactive online competition tests for school kids.
We created the name of this project, designed the logo, the identity, the web site and 12 unique characters.
The main challenge was to create the familiar style for kids and their parents. We tryed to found out the ideal balanse between child-friendly and academic styles, between contemporary design and something from soviet childhood.
We created patterns, icons, colors for 4 types of competition tests: mathematics, language, biology and history of art.